Our Company Values
For those who are looking for financial advice, we realize the available options are many and deciding who to work with is a challenging problem. Listed below are our Company Values which we hope will give you a better understanding of how we operate.
- People Matter – We believe that each person is innately valuable and worthy of respect and honor. We believe that relationships matter and that business is relational, top to bottom. People First, Money Second is a priority statement that places people and relationships ahead of financial matters.
- Integrity Matters – We believe that integrity and truth matter. We believe we need to conduct our business in such a way that we are above reproach. We believe suitability and ethical practices come from placing a high value on other people and their needs before our own.
- Communication Matters – We believe that communication with our client partners builds and maintains the trust that is necessary for business relationships to reach their full potential. We believe that our client partners deserve the type of communication that is frequent, timely, truthful, & relevant.
- Service Matters – We believe that good service is practical and that great service is necessary in the pursuit of business excellence. “Not everybody can be famous. But everybody can be great because greatness is determined by service.” –Dr. Martin Luther King, Jr.
Muhammad Salahuddin
President, Rooftop Financial Solutions
When I was 13 years old my mother, Estella Salahuddin, was recognized with the ‘Outstanding Young Women of America’ national award. This award honored women for achievements in their homes, communities, and professions.
My mother created an enduring legacy of service to her predominantly African American community for nearly 40 years. As I observed her impact, I was inspired to build an effective platform that would also enrich the lives of others.
Rooftop Financial Solutions was formed based on the blueprint of my mom’s influence, work ethic, commitment to excellence and success!
When I entered the financial services profession in 1994, the seeds of community service and entrepreneurship were firmly instilled in me. The cultivation of that early influence enhanced my service as an airman in the United States Air Force, licensed financial services professional, loan officer and real estate investor. The combination of those experiences has provided me with the insight and wisdom that is needed at a time when financial security is uncertain for most Americans.
I have mastered the art of simplicity by utilizing basic financial concepts and products to create nearly $200,000,000 in transferrable wealth and retirement income for those I serve. This unique approach has provided my clients with strategies and guidance towards a better lifestyle in retirement, protection from market loss, and solid life insurance coverage with living benefits.
It is my intention to utilize my gifts and nearly 30 years of financial and business experience to assist more individuals and families in creating, growing, and transferring wealth. This is my purpose and mission, and I look forward to serving you!
